Performance Marketing

Paid campaigns measured by leads and revenue, not clicks

We plan, launch and manage campaigns on Google, Meta and LinkedIn with proper conversion tracking, landing pages built to convert, and weekly optimisation against cost per lead.

Tablet displaying marketing performance charts beside a coffee cup

Overview

How we help

Ad platforms make it easy to spend money and hard to know what it bought. We start with tracking: every form, WhatsApp click and call is measured, so budget moves toward what produces customers.

Then we build campaigns, write and test creative, and build landing pages that match each ad. AI-assisted bidding and creative testing keep improving results as data comes in.

Ideal for

  • Businesses that need leads this month
  • E-commerce brands scaling sales
  • B2B companies targeting decision makers

What's included

  • Google AdsSearch, Performance Max, Display, YouTube and Shopping.
  • Meta AdsFacebook and Instagram lead generation, retargeting and lookalike audiences.
  • LinkedIn AdsB2B targeting by role, company and industry.
  • Landing pages & CROFast, focused pages and A/B tests that raise conversion rates.
  • Conversion trackingGA4, Google Tag Manager, Meta Pixel and Conversions API, offline conversions.
  • ReportingA live dashboard showing spend, leads, cost per lead and return on ad spend.

Outcomes

What you can expect

Lower cost per leadBudget moved to what converts.
Full trackingForms, calls and WhatsApp measured.
TransparentYou own the ad accounts and see every number.

Process

How the project runs

  1. Discover

    A short call to understand your goals, customers and constraints.

    Day 1–3
  2. Blueprint

    A written plan with scope, timeline, team and a fixed proposal.

    Week 1
  3. Build & launch

    Weekly demos, a shared board, and launch with tracking in place.

    Weeks 2–12
  4. Grow

    Monthly improvements, SEO, campaigns and support after launch.

    Ongoing

Tools & technology

What we work with

  • Google Ads
  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • GA4
  • Google Tag Manager
  • Meta Conversions API
  • Looker Studio
  • Hotjar

FAQ

Performance Marketing: common questions

What budget do I need to start?

It depends on your market and goals. We recommend a test budget that produces enough data to learn from, and we explain the reasoning in your proposal.

Who owns the ad accounts?

You do. We work inside accounts registered to your business so you keep all history and data.

How quickly will I see leads?

Search campaigns can produce enquiries within days of launch. We spend the first few weeks learning, then scale what works.

Do you build the landing pages?

Yes. Landing pages are part of the service because they decide how many clicks become leads.

Related

Often combined with

Talk to us about performance marketing

Share a few lines about your goals. We'll reply within one business day with questions or a proposal.